7th WPS focuses on digital transformation, data, personalization

Th e International Air Transport Association (IATA) has announced that the 2017 World Passenger Symposium (WPS) will focus on how technology, data, customisation and digital transformation will reshape the customer experience of tomorrow.
More than 700 high-level delegates from across the travel value chain are expected at the event which highlights 20-year passenger forecast presented by IATA’s chief economist, Brian Pearce, results of IATA’s 2017 global passenger survey, the IATA Innovation Day will return for a second year, presentation of the travel innovation award, and launch of the NEXTT project on the future passenger experience.
“Digital transformation is a key strategic driver for our industry.
Our customers are telling us what they value through the choices they make: from their preferred digital device to shop for air travel, to what they purchase, to how they check-in, to their onboard service options.
Th e successful airline will use that information to transform themselves and deliver a more personalized experience to passengers.
Th e World Passenger Symposium is a forum to discuss and debate how this transformation can be achieved,” said IATA’s senior vice president, fi nancial and distribution services, Aleks Popovich.
More than 700 high-level delegates from across the travel value chain are expected to attend.
“Air travelers’ service expectations may range from no-frills to luxurious— on the same trip.
Th ey are becoming more sophisticated travel shoppers and increasingly selective about what they are willing to pay for.
Addressing these widely varying requirements requires innovation and data.
WPS brings together experts to share research and learnings,” said IATA’s senior vice president, airport, passenger, cargo and security, Nick Careen.

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