Afrimart, continental e-commerce platform launched


Pan-Africa’s pioneer Business to Business (B2B) e-commerce platform for made in Africa products, AFRIMART, has officially taken off, offering prospects of catapulting the otherwise less exploited intra-Africa trade to higher heights of growth.
Afrimart is a one-stop-shop for all things African; the first PanAfrican B2B-focused marketplace whose central aim is to create an infrastructure that supports rapid growth of seamless trade of goods and services across Africa and the rest of the world.
According to Afrimart’s President and Founder, Fredrick Igbinedion, the decision to form the platform was informed by the availability of vast opportunities for business among African countries, most of which had not yet been fully harnessed.
“Africa is by far one of the lowest in terms of continental or regional trade around the world with intra Africa trade estimated at 11%”, said Igbinedion, speaking at the launch event held on the sidelines of this year’s Afreximbank Annual Meeting (African-Export-Import Bank) and its 25th anniversary celebrations in Abuja, Nigeria.
Igbinedion observed that Afrimart takes cue from the ongoing Africa industrialization strategy by African governments and is an essential build up towards the recently launched AfCFTA (Africa Free Trade Agreement) all gearing towards building a prosperous continent with shared wealth.
“We believe that transforming African economies for the better is a shared role, and Afrimart is offering an access to market solution that is key in fostering trade within Africa which will in turn catalyze the continent’s industrialization drive through existing and emerging business opportunities”, Igbinedion said.
John Kamara Afrimart’s Director and Co-Founder described Afrimart as, ‘an essential partner for Africa trade built to encompass the challenges facing local traders and e-commerce as a whole, that brings together a network of trusted partners providing relevant services such as logistics, payment solutions and inspection services among others’.

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