Arsenal director Josh Kroenke believes Arsenal “still has the aura” to attract the world’s best players after a busy summer of spending.
Kroenke has hailed the business the new backroom staff at Arsenal has done despite failing to secure Champions League football last season, and claims the Gunners have been proactive rather than reactive in the window.
“We’re excited to keep pushing that now and into the future.”
He added: “I would say that if you’re reacting and doing club record signings based on public opinion, you’re not going to go very far as a club.
“We weren’t reactive this summer, we were actually proactive.
“It was unfortunate that the summer unfolded publicly the way it did with some of the supporters groups. I tried to answer some of their concerns to the best of our ability.
“The transfer market is an evolving, living, breathing thing. We identified key targets, worked on those deals and over time we were able to execute them.”