AXA Mansard has launched a new brand campaign entitled “Stay In The Picture”. This is a through-the-line campaign including a television commercial, online video, massive out-of-home advertising, print advertising and product advertising.

The TVC adopts an interesting, emotional yet light-hearted approach to tell the brand story. The video protagonist, Mimi, is a reflection of the modern Nigerian child. She goes through specific moments in her life which would typically require the involvement of her mother. In those moments, however, her mother is visibly absent and her father had to be present for her, making up for her mother. The mother eventually comes through by showing up for her school stage performance albeit having a constraint from a temporary disability.
Watch the one-minute film below.

“We have always had adverts or creatives that talk about disasters and deaths. This has scared the people away from taking insurance. We are proud of this advert that focuses on benefits while the insured is alive.” said a director with the National Insurance Commission (NAICOM), Rasaaq Salami.