In a bid to further meet increasing demands and excites its customers with their favourite drink as well as provide unique options for them, Chi Limited has introduced a new Capri-Sun 100ml pouch size.
At a retail price of N50, the new Capri-Sun 100ml pouch is handy, pocket-friendly and keeps to the brand’s promise of ensuring a taste of fun in every pouch.
The introduction of the new 100ml pouch size is in keeping with current trends, and is based on a richer understanding of consumer desires to enjoy handy, affordable, convenient and unique Capri-Sun experience in exciting options.
For now, only available in Orange and Apple variants, the launch presents a key advantage to drive value and excitement into the category by offering an appealing product option in line with consumer expectations.
According to Deepanjan Roy, Managing Director of Chi Limited, the Capri-Sun 100ml pouch size is uniquely designed in response to consumer demands.
“Capri-Sun’s playful pouch and signature taste which lead to unique experiences of fun, adventure and carefree pleasure, have made it the preferred fruit drink for children in Nigeria. The 100ml pouch size will delight consumers who have craved for handy and pocket-friendly product choices,” he stated.