By David Agba
The Pan-African Conglomerate, Dangote Group, as part of its strategies to increase market share and deepen customers’ affection, companies under the Group will storm the Lagos International Trade Fair kicking off on Friday at the Tafawa Balewa Square (TBS) Onikan, Lagos.
Business units from the group that are exhibiting at the fair include Dangote Sugar Refinery, Dangote Flour Mill, Dangote Agrosacks, National Salt Company of Nigeria (NASCON), Dangote Pasta, and Dangote Cement.
Some of the products to be displayed at the fair include Danvita, Alkama (wheat meal), confectionary flour, sugar, salt, Dangote seasoning, and its pasta varieties.
According to a statement from Company signed by its Chief Corporate Communications Officer, Anthony Chiejina, visitors to the group pavilion at fair will have the opportunity of buying products of these companies at reasonably reduced prices.
A unique offering from the Group in this year’s Lagos Trade Fair is the Dangote Combo pack. The pack contains products from the stable of business units within the Group and is offered to participants at the fair at a much reduced price.
The statement indicated that, the economy pack which will contain household products like Dangote spaghetti, macaroni, sugar packets as well salt and season products range would be combined in a pack at a giveaway price.
The combo pack, it stated further will offer participants at the fair an opportunity to purchase all consumable product range in Dangote Group in a single buy.
There will also be free samples of the products for the visitors. Dangote Pasta will be offering free samples of several varieties of its products to visitors to the kitchen/restaurant which will be attached to the Dangote Stand to wet their appetite.
Dangote Flour is also holding a free sampling of its popular Alkama wheat meal and other wheat based meals to serve visitors to the stand with meals prepared in several hygienic ways.
Dangote Group is of the view that the trade fair is coming at an appropriate time which affords distributors and retailers the opportunity to stock their shops for the fast approaching Christmas season while end consumers can also buy and stock for the season.
Some of the business units will be hosting students on specific days. The student-visitors to the stand will get special gifts like pens, pencils, erasers and notebooks.
The Management of the Dangote Noodles said the company would be giving its customers a good treat at the fair saying it has added to the richness of the product and embark on an expansion of its distribution network to make the product more readily accessible to consumers.