Dangote: No stopping the ‘prodigal’ son




Nigeria’s transition to civil democratic rule in 1999 had far-reaching economic impact. Democratic rule meant liberalization of the political process and enhanced citizen participation in government by having the power of the vote as well as the freedom of choice to associate and choose people into government.

Political liberalisation inevitably leads to economic liberalization. Therefore, Nigeria’s state-controlled would be transformed into a private sector-driven one. The privatization, liberalization and commercialization of state-owned assets and businesses attracted massive influx of Foreign Direct Investments (FDIs) into the Nigerian . However, this process was not without its flaws and shortcomings.

Foreign portfolio investors and their local partners with the active connivance of corrupt government officials took over vital and lucrative assets that didn’t require much investment to yield dividends. This didn’t help the economy and the dream of revitalizing the moribund state assets.
Out of the Nigerian neo-liberal economic thoroughfare emerged the Dangote Group, a wholly indigenous business concern that would in less than a decade become a leading player in the global economic sphere.

The participation of the Dangote Group in transforming Nigeria’s economy from a command structure to a modern private sector-driven, helped to put Nigeria in the league of investor nations that is competing fairly  in the global business sphere, with high ethical and operational standards in line with best international practices. The Group is not deterred by the difficult operating climate in Nigeria. Dangote Group stands out among major investors in Nigeria because its resources and energy are channelled towards productivity and manufacturing, an aspect of Nigeria’s economy that is made extremely difficult by acute shortage of power and energy supply.

Most foreign investors shy away from the manufacturing sector and concentrate more in the services sector of the Nigerian economy. The coming of Dangote reversed this narrative.
Today, the Dangote Group is ubiquitous. Through his various products and rescue efforts, Dangote has endeared himself to all governments and households. No kitchen is complete without Dangote flour, sugar, salt, spaghetti and in the coming days, rice will be added to the line-up.

No structure stands without Dangote cement and in a couple of years every car in Nigeria will need Dangote fuel, as the Dangote Refinery in Lekki, Lagos is set to produce 650,000 barrel per day in the $9 billion project, about the biggest in the world.  Dangote Cement Company is the 6th largest in the world while the average growth in the industry is 5.5 percent with production capacity of 13.5 tonnes, and a target of 16 tonnes in the next few years; it is still the largest in the world.
One wonders how Dangote powers his industries considering the country’s abysmal 4,000 megawatt electricity. Except in  few cases, the Group generates its own electricity and also is poised to generate 550 megawatt for the refinery in Lekki. Diversifying manufacturing to other countries ensures the company maintains its lead in Africa, even when his home country, Nigeria is going through recession;

but this (diversification) is even more helpful to the conglomerate, as it hopes to generate its own forex from abroad instead of relying on the CBN. It, therefore, behoves on the Nigerian Government to apply its pre-eminent leadership position in Africa to support the Dangote Group in this direction. Companies that failed in the hands of other enterpreneurs were turned into goldmines by Dangote, starting with commodity trading and cement manufacturing which were almost comatose before Dangote’s foray into the sectors.

Africa’s richest man, the 43rd richest in the world, is worth $12.8 billion, and hopes to hit $80bn mark by 2019. He has not just conquered the continent, he has demonstrated in many facets that businesses can thrive here, and diversification is a key business model. And considering the fact that he started at a very young age, selling sweets in school before he got a loan from his uncle for a start-up, Dangote has given vent to Business Lesson 101 to “start small and think big”.

However, for him, it was not enough to make it big, for as long as your country is still poor, unemployment figure is high and 112 million citizens live in abject poverty, according to a recent report released by Oxfam International, it makes sense to seek for new frontiers and investments that can help reduce unemployment to the barest minimum. Worried that Togolese and Beninoise are taking over jobs in the construction sector, plans are in the offing to train 100,000 artisans every year to scale up Nigerians’ skills in this sector and provide employment.

So, as the business titan told media chiefs at an interactive session recently in Lagos, it is no longer about making money or making success of his business empire—he has overreached his peak already—his passion is now about taking Nigeria out of the woods, reducing unemployment and putting Nigeria on a global pedestal to compete strongly. Surely, there is no stopping this ‘prodigal’ son from Africa, giving Nigeria a positive voice (for once) on the global business world.

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