Discover the beauty within, says Beauty By AD, cosmetics brand

Every company has a testament that constitutes its core values, its desires and the very essence of its soul. For a premium Nigerian cosmetics brand known as Beauty By AD, the very nucleus of its being is built around ‘Beauty”. Little wonder, in the very nomenclature of the company is “Beauty”.

The testament on the company’s website reads : “Welcome to our world, where makeup is art. Beauty is power, our products are its sword. Discover the beauty within, with Beauty By AD. Beauty gets the attention, the perfect products get the heart. Every product is an embodiment of beauty.”

Affirming the statement of purpose and mission, the Founder and Chief Executive Officer of the company, Adeola Chizoba Adeyemi also known as Diiadem, a brand influencer and beauty expert explains the creed with which the company conducts its business.

“ Beauty by AD is a cosmetic brand that caters to the diverse makeup needs of the average woman. Our aim is to raise an army of confident women who exude poise in our products. We are striving to surpass our competitors in quality, innovation and value and also heighten our image to become the beauty company most women turn to locally and across the border,” she said.

Beauty By AD, according to the Founder, stands on the concept of beauty and bringing it to the fore. While recognizing that different realities work for different people, the brand is committed to bringing out the hidden beauty to boost confidence and self-esteem of their army of super-charged women.

“It is all about understanding what works for you. What works for you is key. Cosmetics enhances the skin, therefore improving the image of that person. As you all know, we are in a world where one’s image matters. Everyone has a right to be beautiful and indeed beautiful. Cosmetics improves the features of the face and skin, therefore improving the image of that person. This can change lives because in the real world, image matters. Cosmetology has the ability to make a difference in people’s lives. It finds a way of improving the features of the face and skin, therefore improving the image of that person. This can change lives because in the real world, image matters. It can stop people from getting jobs or meeting that special someone in their life for the first time.  The impact of beauty products in a person’s appearance and facial features can have a profound effect on that person’s life and image. Hence, cosmetology enhances true beauty,” she added.

Beauty by AD is a fast-growing cosmetic brand fitted to cater for every woman. The brand provides an array of products ranging from the finest setting powders for every skin tone, lip glosses, pigmented eye shadows, smooth brow pencils and beautiful highlighters to boost every woman’s confidence.

The brand was founded and launched in November 2016.