The Tinubu/Shettima Network for Good Governance, TSN, which is one of the major independent groups campaigning for the victory of the presidential candidate of the All Progressives Congress, Asiwaju Bola Ahmed Tinubu, is known to have devised workable strategies which it deploys in selling the candidature of Tinubu to all Nigerians.The group, which is headed by a chieftain of the ruling APC, Engineer Dr Kailani Mohammed, has deliberately launched a data-driven campaign strategy to ensure the success of the APC candidate at the February 25 polls. This unique strategy has helped it secure its ranking as the most visible and reliable independent campaign organisation yet working for Tinubu to be elected as the president of Nigeria.
The Tinubu/Shettima Network, as it is popularly known, is not leaving any stone unturned in ensuring the galvanisation and mobilisation of the electorate at every nook and cranny of the country, particularly at the grassroots. Since its launch, the group has visibly intensified its activities through the deployment of pragmatic and systematic strategies which, to the surprise of all, is a workable rapid departure from the old ways of campaigning that we seem to know in this part of the world. The campaign organisation is using its vast network and structures across the country through the tools of the door-to-door campaign.
The selection and appointments of the leaders of its directorates are based on the level of their loyalty to the APC and its candidate for the forthcoming presidential election, Bola Tinubu, and their capacity to deliver as far as this assignment is concerned. Its National Coordinator, Dr Kailani Mohammed, who is renowned loyalist of the Asiwaju and a staunch member of the APC as a political party is a veteran in mobilisation of men and resources to target victory at the polls. The bottom-up approach is the group’s campaign strategies for garnering support for Bola Tinubu in this election and a direct response to the evolution voter demographic and electoral rules necessitating its adoption as a workable strategy that has made the Tinubu/Shettima Network the most visible, independent support group of the APC candidate.
The TSN is making the needed and appreciable impacts in it’s campaign for Tinubu because of it’s awareness of the fact that the stakes this time around are higher because of the desperation of the opposition parties in Nigeria to use the instruments of cheap blackmail and empty rhetorics to hoodwink undecided voters.The group has also uped its strategies targeting total victory because across the country Tinubu is known for marching with trail-blazing success in all his political endeavours with also a pedigree of incomparable competence which has made him the new czar and hero of progressive politics in Nigeria.
The TSN is selling the candidature of Bola Tinubu which is known for proactive governance disposition for the cause of the common good of majority of our citizens and so failure is never an option for this group.
The current responsibility of the group according to its founder, Kailani Mohammed, is therefore to take the message of the candidate to every nook and cranny of the country, to every stakeholder, to every voting bloc and to every voter. Its campaigns are robust, enlightening, issue-based and focused on competence, pedigree, the need for structural continuity in the governance of the country and public trust.
Like every good product, the TSN feels it has a responsibility to soft-sell Tinubu and that is exactly what it is doing through its million-man trek, door-to-door campaign,lectures, and the trek for talk for Bola Tinubu programmes. These programmes have helped to get the candidate’s personality known by highlighting his competences and promises known to all. The TSN strategies have become a model to be emulated not unmindful of the fact that there is a big gap to fill between its existing electoral coverage and current targets and projections because of the big gap between the previous data of registered voters and the current equivalent nationwide. The TSN is as of today running a data-driven campaign towards retaining the APC core voters, identifying the undecided voters by recording and continuously reviewing its activities regularly to ensure its objectives are realised.
The TSN was not initiated to work at cross purpose with the APC Presidential Campaign Council, PCC, and never in competition but working as a complementary group and in a role of achieving the same objectives. This is because many, if not all, of its directors and field officers selected to work in its various departments belong to various grassroots organisations adopting effective strategies and tactics to reach out to potential voters. The group’s campaign strategies have been hailed by all because it is devoid of violence and intimidation.
The TSN has mapped out strategies effective enough to reach all households in the country through the employment of the door to door concept because the overwhelming acceptance of Tinubu has shown that no other opposition candidate can muster such a support in this election and this is because the TSN is campaigning on the ideological leanings and philosophy of Asiwaju, which is his political principle of progressivism and welfarism as against ultra-conservatism of the opposition parties.
Kailani Mohammed, founder of the TSN, is a man of high integrity who does not take the mechanics of campaigning for granted knowing that votes are won and lost by direct contact in communities rather than just carpet-bombing the airwaves .His grassroots links provide the necessary checks and balances to the ivy league urban sensitivities of the other presidential candidates from the opposition parties’ inner circle. He is leading the TSN in marrying the individual contact philosophy of a field campaign with massive but still targeted-social media strategy that works.
For example, while the opposition candidates’ support groups are busy only spending high on negative-campaign ads, Kailani Mohammed saw that door to door personal contacts were being ignored by the opposition parties and he took advantage of it using also the social media platforms of the Facebook, WhatsApp and other platforms in creating room to present the messages of the APC candidate that resonate with the millennium generation who understandably are allergic to polarisation and hyper-partisan appeals.
The TSN since its inauguration in a well attended ceremony at Barcelona Hotel Abuja has undertaken campaign efforts that shocked the opposition parties by actually growing the electoral map for the APC presidential candidate and the party as a whole. This is despite the conventional wisdom that said the party would not be able to sustain the kind of record breaking turn outs at its campaigns because of its waning appeal but the opposite is happening because Tinubu is a big political asset with sellers all around him like the TSN. The TSN has been able to educate the masses that presidential election is basically a referendum on their future and the TSN campaign strategies are proving that politics is not a science-at best it is an art and at worst it is still the same thing as war. In all cases, success is the only proof that matters and the TSN is proving the point.
.
The combination of data-driven ground game, relentless messaging, and sophisticated social media are Kailani Mohammed’s signature and that is what he is delivering to the Tinubu/Shettima ticket and showing also his willingness to work even outside partisan lines by signing up with undecided voters and this is really making sense. The Tinubu/Shettima victory is now extending beyond the confines of party label because the gravity-defying personal goodwill that exists for Tinubu and to a lesser extent for the other opposition candidates will be translated into more electoral votes and victory for Tinubu in the face of uninspiring better alternatives. For better or worse, TSN, is with the Tinubu/Shettima ticket and victory is assured.
Wada writes from Abuja via 08035937424
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The Tinubu/Shettima Network for Good Governance, TSN, which is one of the major independent groups campaigning for the victory of the presidential candidate of the All Progressives Congress, Asiwaju Bola Ahmed Tinubu, is known to have devised workable strategies which it deploys in selling the candidature of Tinubu to all Nigerians.The group, which is headed by a chieftain of the ruling APC, Engineer Dr Kailani Mohammed, has deliberately launched a data-driven campaign strategy to ensure the success of the APC candidate at the February 25 polls. This unique strategy has helped it secure its ranking as the most visible and reliable independent campaign organisation yet working for Tinubu to be elected as the president of Nigeria.
The Tinubu/Shettima Network, as it is popularly known, is not leaving any stone unturned in ensuring the galvanisation and mobilisation of the electorate at every nook and cranny of the country, particularly at the grassroots. Since its launch, the group has visibly intensified its activities through the deployment of pragmatic and systematic strategies which, to the surprise of all, is a workable rapid departure from the old ways of campaigning that we seem to know in this part of the world. The campaign organisation is using its vast network and structures across the country through the tools of the door-to-door campaign.
The selection and appointments of the leaders of its directorates are based on the level of their loyalty to the APC and its candidate for the forthcoming presidential election, Bola Tinubu, and their capacity to deliver as far as this assignment is concerned. Its National Coordinator, Dr Kailani Mohammed, who is renowned loyalist of the Asiwaju and a staunch member of the APC as a political party is a veteran in mobilisation of men and resources to target victory at the polls. The bottom-up approach is the group’s campaign strategies for garnering support for Bola Tinubu in this election and a direct response to the evolution voter demographic and electoral rules necessitating its adoption as a workable strategy that has made the Tinubu/Shettima Network the most visible, independent support group of the APC candidate.
The TSN is making the needed and appreciable impacts in it’s campaign for Tinubu because of it’s awareness of the fact that the stakes this time around are higher because of the desperation of the opposition parties in Nigeria to use the instruments of cheap blackmail and empty rhetorics to hoodwink undecided voters.The group has also uped its strategies targeting total victory because across the country Tinubu is known for marching with trail-blazing success in all his political endeavours with also a pedigree of incomparable competence which has made him the new czar and hero of progressive politics in Nigeria.
The TSN is selling the candidature of Bola Tinubu which is known for proactive governance disposition for the cause of the common good of majority of our citizens and so failure is never an option for this group.
The current responsibility of the group according to its founder, Kailani Mohammed, is therefore to take the message of the candidate to every nook and cranny of the country, to every stakeholder, to every voting bloc and to every voter. Its campaigns are robust, enlightening, issue-based and focused on competence, pedigree, the need for structural continuity in the governance of the country and public trust.
Like every good product, the TSN feels it has a responsibility to soft-sell Tinubu and that is exactly what it is doing through its million-man trek, door-to-door campaign,lectures, and the trek for talk for Bola Tinubu programmes. These programmes have helped to get the candidate’s personality known by highlighting his competences and promises known to all. The TSN strategies have become a model to be emulated not unmindful of the fact that there is a big gap to fill between its existing electoral coverage and current targets and projections because of the big gap between the previous data of registered voters and the current equivalent nationwide. The TSN is as of today running a data-driven campaign towards retaining the APC core voters, identifying the undecided voters by recording and continuously reviewing its activities regularly to ensure its objectives are realised.
The TSN was not initiated to work at cross purpose with the APC Presidential Campaign Council, PCC, and never in competition but working as a complementary group and in a role of achieving the same objectives. This is because many, if not all, of its directors and field officers selected to work in its various departments belong to various grassroots organisations adopting effective strategies and tactics to reach out to potential voters. The group’s campaign strategies have been hailed by all because it is devoid of violence and intimidation.
The TSN has mapped out strategies effective enough to reach all households in the country through the employment of the door to door concept because the overwhelming acceptance of Tinubu has shown that no other opposition candidate can muster such a support in this election and this is because the TSN is campaigning on the ideological leanings and philosophy of Asiwaju, which is his political principle of progressivism and welfarism as against ultra-conservatism of the opposition parties.
Kailani Mohammed, founder of the TSN, is a man of high integrity who does not take the mechanics of campaigning for granted knowing that votes are won and lost by direct contact in communities rather than just carpet-bombing the airwaves .His grassroots links provide the necessary checks and balances to the ivy league urban sensitivities of the other presidential candidates from the opposition parties’ inner circle. He is leading the TSN in marrying the individual contact philosophy of a field campaign with massive but still targeted-social media strategy that works.
For example, while the opposition candidates’ support groups are busy only spending high on negative-campaign ads, Kailani Mohammed saw that door to door personal contacts were being ignored by the opposition parties and he took advantage of it using also the social media platforms of the Facebook, WhatsApp and other platforms in creating room to present the messages of the APC candidate that resonate with the millennium generation who understandably are allergic to polarisation and hyper-partisan appeals.
The TSN since its inauguration in a well attended ceremony at Barcelona Hotel Abuja has undertaken campaign efforts that shocked the opposition parties by actually growing the electoral map for the APC presidential candidate and the party as a whole. This is despite the conventional wisdom that said the party would not be able to sustain the kind of record breaking turn outs at its campaigns because of its waning appeal but the opposite is happening because Tinubu is a big political asset with sellers all around him like the TSN. The TSN has been able to educate the masses that presidential election is basically a referendum on their future and the TSN campaign strategies are proving that politics is not a science-at best it is an art and at worst it is still the same thing as war. In all cases, success is the only proof that matters and the TSN is proving the point.
.
The combination of data-driven ground game, relentless messaging, and sophisticated social media are Kailani Mohammed’s signature and that is what he is delivering to the Tinubu/Shettima ticket and showing also his willingness to work even outside partisan lines by signing up with undecided voters and this is really making sense. The Tinubu/Shettima victory is now extending beyond the confines of party label because the gravity-defying personal goodwill that exists for Tinubu and to a lesser extent for the other opposition candidates will be translated into more electoral votes and victory for Tinubu in the face of uninspiring better alternatives. For better or worse, TSN, is with the Tinubu/Shettima ticket and victory is assured.
Wada writes from Abuja via 08035937424
