FG partners Reckitt Benckiser to promote hygiene in Nigeria



The federal ministry of water resources has signed a Memorandum of Understanding (MoU) with the Reckitt Benckiser Nigeria, makers of antiseptic brand, Dettol to promote a national campaign on how to achieve a cleaner and healthier Nigeria.

The MoU for the campaign tagged the ‘Clean Naija ’ was signed in Abuja between the Minister of water resources Suleiman Hussein Adamu and the general manager of Reckitt Benckiser in , Dayanand Sriram.

Speaking at the signing ceremony which was well attended by the top officials of the Ministry and the team of RB Nigeria, professionals, the Minister expressed confidence that the will build a great level of awareness and behavioura change among Nigerians 

“With this between RB Nigeria and the , we hope to build a greater level of awareness and achieve behavioural change amongst Nigerians, such that will lead to more hygienic practices and ultimately, a healthier population.”

Reports have placed Nigeria amongst the top nations that bear a significant portion of the global disease burden and high under-5 mortality rates. Many of these diseases, according to reports, such as diarrhoea be prevented by proper hand washing habits and wide scale hygiene education. “This is a major motivation for the setting up of the Clean Naija .”

Also speaking, the general manager of RB , Dayanand Sriram said “The Clean Naija was developed as an all-inclusive campaign with various levels and phases aimed at creating awareness, education and driving behavioural change to achieve a cleaner and healthier Nigeria. Our clear objectives are: to reduce diarrhoea related child mortality in Nigeria in line with United Nations Sustainable Goals of 2030, to reduce Malaria related deaths in Nigeria, and to reduce open defecation menace in Nigeria.”

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