Hypa Cee, a fast rising Canada based Nigerian artiste has been promoting conversation and dialogue around Nigeria’s music and its concrete followership in North America lately.
Hypa Cee had a concert during the Dragon Boat festival back in June to entertain friends and family in the diaspora with the vehicle of Nigerian hip-hop. Festivals in Nigeria and abroad are good avenues for the promotion of home-grown music. The Calabar Festival for example has been top notch in promoting music and dance genre of Nigeria origin.
Hypa Cee sees popular festivals in Canada such as Rock of Ages Festival 2022, Thu, 27 Oct – Sun, 6 Nov; Haunted Hippie Halloween, Fri, 28 Oct – Sun, 30 Oct; MusicNL 2022, Fri, 28 Oct, as avenues to drive the message about Nigeria music forward.
For example the Calgary Stampede is also one of Canada’s largest music festivals, with five stages and 300 performers, including a slate of international music headliners. Hypa Cee used that opportunity to showcase Nigeria’s music.
Hypa Cee is of the view that to encourage Nigeria’s music every state in Nigeria should be able to organise four to five festivals every year. That is how it is done in Canada. Senior Special Advisers to governors on entertainment should take it up as one of their roles.
Music festivals can be source of revenue for states and independent music makers and talents. Music festivals make most of their money through income generated from ticket sales, sponsorship, advertising, concession fees and merchandise.
Additional revenue comes from things like database access, VIP areas, WIFI access, mobile phone charging and chillout areas.
Hypa Cee said that festivals are great places to sell products or services and make money. They’re a unique shopping environment and each festival will attract a different type of shopper, so you need to put some thought into which products will sell best for each event.
Hyper Cee has been a promoter of online festivals for music development.
Festivals thrive with a community-driven spirit, full of like-minded people, and the energy of a buzzing, connected crowd has is contagious, affecting the entire mood of the festival. A festival audience is heavily dependent on which acts are booked, as well as other entertainment aspects.
For Hyper Gang Records, the label that fronts Hypa Cee, one of the ways to promote music and talents is by making music festivals part and parcel of the music industry.
The festivals can be fired up by a showcase of the country’s most internationally renowned genres such as Indigenous, Apala, Ogene, Fuji, Jùjú, Afrobeat, Afrobeats, Igbo Highlife, Afro-juju, Waka, Igbo rap, Yo-pop, Gospel and Hip hop.
Hip hop is the most popular type of music in Nigeria. This genre has been around since the early 1990s, but it was not until recently that its popularity skyrocketed due to artists such as P Square, Burna Boy, Phyno, Wizkid and Davido, and Hypa Cee.
These are the many ways Hypa Cee has been promoting Nigerian Music and Hip Hop aside festival:
Hypa Cee is building his Presence on Social Media Platforms such as Instagram, Facebook, Snapchat and Boomplay. By promoting his work, he is also promoting Nigeria’s Hip-hop, R’n’B and other music genres.
Hypa Cee creates TikTok & Short-Form Contents to update his fans and music lovers around the world about music tours and gigs.
Hypa Cee posts content regularly Online via different blogs and websites talking about music and music promotion.
Hypa Cee engages in paid advertising to showcase his work to the general public and to attract sponsors.
Hypa Cee uses Email Marketing Campaigns to engage subscribers about his business and ongoing music/movie production projects.
Hypa Cee performs memorable Live Shows in parties and festivals.
Hypa Cee adopts the YouTube For Musicians model of content creation.
Hypa Cee shares his Live Streams Online via Facebook Live and other platforms.
These strategies have aided the promotion of Nigerian music in the diaspora and at home.
