The Minister of Humanitarian Affairs, Disaster Management and Social Development, Sadiya Umar Farouq, has solicited media collaboration; in order to ensure that the impact of the Ministry’s interventions in the lives of those who receive them are properly projected and communicated through consistent interface and connection with Nigerians.
Speaking Tuesday in Abuja during the communications consultative forum with partners, stakeholders and humanitarian experts, Farouq said that, “as the arm of Government that is directly involved in the socio-economic well- being of millions of Nigerians, the need to continually deploy effective communication strategies and scale such engagements cannot be overemphasised.”
She said: “This Consultative Forum was put together to provide a veritable platform for the Ministry to engage with stakeholders, partners and communications experts for the purpose of sharing knowledge and expertise. This is with a view to strengthening the communications activities of the Ministry and all humanitarian actors in Nigeria.
“Humanitarian crisis, disasters and social issues are complex in nature so also communicating these complexities to multiple players and the public requires the adoption of a coherent, cohesive and coordinated approach.
“This approach requires communication solutions that provide information, advisories and guidance across a broad range of issues to all groups, partners, stakeholders, people of concern and publics within the mandate of the ministry, the agencies under its supervision and other stakeholders.
“This is why the Ministry continues to work assiduously to ensure our communications activities go beyond duty – bound approaches to more intentional and intrinsic connections with all stakeholders, partners and the public with the aim of increasing the Ministry’s visibility and awareness margin thus leading to effective implementation of the Ministry’s mandate at all levels.
“The Communication Strategy to be developed is not intended to duplicate or replace any partner/stakeholders existing communication, media or advocacy activities or tamper with their brand identity. Rather it will identify strategic ways that joint communications can help each achieve their vision and the community achieve their collective vision and goals.
“Ultimately, it will ensure excellent communications fueled by good intra-organizational and inter-organizational communication and connection. Increase shared communication for greater mileage and impact while also allowing seamless and efficient information sharing while streamlining messaging especially in the wake of disasters or humanitarian crisis and responses.”
