One of the major players in Nigeria’s e-commerce sector, Jumia, has reiterated its commitment to ensuring growth across its platform to satisfy its consumers.
The Co-Founder and Co-Chief Executive Officer of Jumia Group, Jeremy Hodara stated this while reviewing the Company’s activities and major milestones in 2019.
According to Hodara, a part of the major milestones recorded in 2019, was the impressive acceptance of the Jumia Pay payment platform by consumers using the Jumia platform. Jumia Pay accounted for over30 per cent of transactions in the third-quarter of 2019.
Another major achievement for the Company in 2019 was its listing on the New York Stock Exchange (NYSE), thus making Jumia the first e-commerce Company in Africa to be listed on the floor.
The report also showed that Jumia expanded e-commerce opportunities in Ibadan and Edo states in the year under review while also extending e-commerce penetration to more rural areas in Bayelsa and Bonny in Rivers state, where choices for products are extremely limited.
To better serve its customers in the remote areas, Jumia launched its cash-on-delivery programme for customers in 15 cities in the North and South-East regions.
The expansion of the Jumia’s logistic network was another area of improvement in 2019 stands as a part of the company’s major milestones. “We integrated more than 30new logistics partners and opened more than 50 Last Mile delivery hubs to facilitate deliveries for our sellers to consumers”, he said.
“We launched International Sneakers Day and Home of Brands marketing campaigns to drive e-commerce penetration in Nigeria. Again, in 2019, the Jumia App, was the most downloaded App in the Nigerian e-commerce space. Jumi ”.
Hodara restated that Jumia was keen on positioning the company for enhanced profitability and better services for its teeming customers.
“Our focus for the next growth is to increase the purchasing power of customers, build a robust platform for Jumia Pay, partner with vendors and be the best logistics provider in Nigeria”, he said.
