Keystone Bank has said that its planned introduction of Pink Account into the financial market was to empower women with entrepreneurial drive and career inclination.
Head, brand management, Keystone Bank, Omobolanle Osotule, said that the Keystone Bank Pink Account is a current and savings account for women that are resourceful, innovative and glamorous.
She said that the account was primarily designed for the empowerment of women with entrepreneurial drive and career inclination, to actualize their financial independence, lifestyle and domestic needs.
“The ‘Pink Account’ will create avenues for women to network and share ideas through periodic networking events, seminars and workshops, which will be anchored by Rita Dominic as the ambassador of the project,” she added.
Osotule also revealed that the choice of Rita Dominic as the face of the Pink Account “was predicated on her profile as a thoroughbred professional, a dedicated and consummate actress, and a celebrity with role model credentials and of course, because of her entrepreneurial drive.”
Speaking on the project, Rita Dominic said she was excited about the project and the idea of an account for women to make them financially independent as entrepreneurs, mothers and caregivers. “I am also excited about the fact that the bank considers working with me to promote this laudable project to other women in different strata of the society’s ladder.
“I am aware that the Pink Account, as a project, will cater to the empowerment need of professional and working class women, self-employed female entrepreneurs, female lecturers, actresses, musicians, women in uniform and even female politicians and society women. This account is truly for women.”
The bank said it will soon launch Pink Account into the nation’s financial market.
