Fashion brands might want to think twice before hiring Kim Kardashian as their spokesperson.
According to a report on celebrity endorsements from data-driven research firm Spotted, the 37-yearold reality star is the riskiest choice of ambassador for retail companies.
“Even though Kim Kardashian supports over 22 charities and causes, she lacks consumer trust and is perceived risky among consumers,” the marketing firm told Fashionista.
Spotted calculates a celebrity’s “risk score” by factoring in their past offensive behavior, political views and public scandals, along with how long it took for the star to bounce back from poor PR and the probability that similar polarizing incidents will occur again.
In Kardashian’s case, the firm pointed out the beauty entrepreneur’s multiple social media controversies, including her defense of makeup vlogger Jeffree Star’s racist comments in 2017 and the sexy Instagram photo Kardashian recently shared that was snapped by her five-year-old daughter, North West.
Both, according to Spotted, constitute “inappropriate public behavior.” Modal Khloé Kardashian, Kendall Jenner, Kim Kardashian, Kourtney Kardashian and Kylie JennerCalvin Klein The report also revealed that stars within the Kardashian family and its inner circle typically garner the lowest consumer approval: both Kendall Jenner and Hailey Baldwinwere among the bottom-five celebrities who could harm a partner brand’s image.
Despite Spotted’s data, however, Kardashian and her crew seem to have no problem securing lucrative campaigns with luxury labels.
Fendi’s latest ads star not only Kardashian, but also her daughter North and mom Kris Jenner.
While she recently decided to scale back her runway work, Kendall Jenner has appeared in campaigns for Missoni, Givenchy, Balmain and countless others.
But it’s Calvin Klein who’s undoubtedly taken the biggest chance on the famous family lately: The brand’s fall underwear campaign features Kim, Khloé and Kourtney Kardashian, along with both Kendall and Kylie Jenner
Why Lil Wayne is going after Frank Mason for $92K and diamond chain
Lil Wayne is well known in the rap game both for his music and his label, Young Money.
On Wednesday, his name is being circulated over a lawsuit regarding a young Kings player and the repayment of money.
Lil Wayne is reportedly suing Sacramento point guard Frank Mason III, who allegedly left the rapper’s sports agency, Young Money APAA Sports, TMZ reported.
The entertainment website says Lil Wayne is seeking a repayment of $92,000 and a diamond chain.
In a video published Wednesday by TMZ on YouTube, Mason, along with former Atlanta Hawks forward Andrew White III, discussed why they signed with Young Money APAA Sports.
“Personally, I thought this was the best agency for me,” Mason said.
“I felt a connection and made a decision from there.” Mason is now listed with Durrant Sports Management, run by agent Gary Durrant.
However, Mason’s image is among some of the first ones displayed on Lil Wayne’s site as of Wednesday evening.
According to the website Real GM, another of Durrant’s clients is Wenyen Gabriel, who recently agreed to sign a two-way contract with the Kings.
Mason, the Kings’ second-round pick in 2017, made nearly $1.2 million last season, according to Basketball Reference, and is due almost $1.4 million for the upcoming season.
The money the agency seeks would be abou
Justin Bieber gets new haircut, splits fans’ opinions
Justin Bieber fans got seriously excited when they spotted the ‘No Brainer’ star getting a haircut, but the results have divided opinions.
Justin Bieber’s hair has been the subject of plenty of love from fans over the years and he’s never been afraid to change his style.
Fans recently spotted Justin heading for a haircut for the first time since getting engaged to Hailey Baldwin and started getting hyped for a brand new JB look.
But when Justin stepped out of the salon hand in hand with his fiance Hailey, the reaction for fans was very split – some loved his new do and others just weren’t here for it.