Motorola launches new device for SMEs in Sub Saharan Africa



Motorola Solutions said it has launched a new two-way radio device specially designed for small and medium businesses in Sub Saharan Africa.

The MOTOTRBO DP540 two-way radio is built for cost-conscious businesses looking to transition to digital technology for reliable and efficient communications. As demand for digital radio communication rises, small and medium businesses are looking for simple and affordable solutions for their communication needs without the need to compromise on quality. MOTOTRBO™ DP540 is the perfect tool for users in need of an entry-level digital radio, offering ease of use and powerful digital-enabled features. The new device, available through certified Motorola Solutions resellers in Sub-Saharan Africa, is based on the ETSI Digital Mobile Radio (DMR) Standard, proven worldwide in affordable digital systems with low complexity.

“In today’s economy, small and medium businesses are constantly under pressure to deliver more, and deliver fast, all while keeping a conscious mind on reducing costs,” said Laurent Tribout, director of Motorola Solutions indirect sales for Sub-Saharan Africa. “With this in mind, we’ve developed a communication solution that holds all the necessary features in one affordable device”

One of the risks of migrating from analogue to digital technology is the transition period which can potentially interrupt business operations. To make this transition smooth and easy, the MOTOTRBO™ DP540 can operate on both digital and analogue modes. In this way, radio users can operate and communicate on their new MOTOTRBO DP540 radios while on the job, as the business transitions to digital technology.

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