To celebrate this year’s Mother’s Day in May, Mouka has rolled out the ‘Mums in Business Challenge’to reward female entrepreneurs with cash grants for their ventures.
The initiative is in line with the brand’s mission of adding comfort to life and falls under its CSR pillar of “skills for life”.
In May of 2019, Mouka ran a similar online competition, organised in partnership with AGS Tribe, a firm that provides entrepreneurs opportunities across Africa. Maryam Adebola-Salami, the founder of Mobaby Care Nigeria, emerged the winner and was presented with a cheque of US$1,000.
This year, Mouka is taking this initiative further by supporting three mum entrepreneurs. The first prize winner will go home with a cash grant of N500,000, the second prize winner with N300,000 and the third with N200,000. All winners will also go home with Mouka mattresses and pillows.
The 2021 ‘Mums in Business Challenge’ is also being organised in conjunction with the AGS Tribe. Consumers are encouraged to visit Mouka’s social media handles for information on how to participate as well as terms and conditions.