NBC launches digital broadcasting in Enugu

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It was jubilation galore in Enugu, Enugu state capital, yesterday, as the Nigeria Broadcasting Commission (NBC) launched the Digital Terrestrial Television (DTT) which would enable the nation to switch over from analogue to digital broadcasting.
Governor of Enugu state, Ifeanyi Ugwuanyi, who was present at the NTA Enugu premises where the Digital Switch Over (DSO) took place, promised to buy 10,000 set top boxes to be distributed to residents of Enugu rural communities, to enable them to key into the .
Ugwuanyi said the rural dwellers in the 475 communities in Enugu state would benefit from the set top boxes since most of them may not be able to access the digital equipment.
“Our goal is to ensure that the less privileged have access to digital broadcasting,” he said.
The governor also disclosed that 100 set top boxes presented to him by the Minister of Culture and Information, Alhaji Lai Mohammed, at the occasion would be handed over to the security agencies in the state.
Ugwuanyi, who expressed joy that Enugu was the fifth states in Nigeria to benefit from the digital broadcasting, pointed out it was not easy for Nigeria to switch over to digital broadcasting as agreed in Geneva 10 years ago, but that Nigeria was able to eventually break the jinx, hence the launch of the Digital Terrestrial Television in Enugu, yesterday.
The governor also expressed joy that Enugu was the first state in the South-east geopolitical zone to have access to digital broadcasting.
Speaking earlier at the occasion, the Minister of Information, Lai Mohammed, lamented that the inability of the nation to go digital had denied Nigeria huge amount that would have accrued from advertising revenue.
Mohammed, in comparison to South Africa, in terms of revenue from advertising, said “South Africa far surpasses Nigeria whereas in terms of population, Nigeria outnumbers South Africa by three times.”
“The value of advertising revenue in Nigeria is lower than that of South Africa.”
The minister noted that Enugu was the third state in Nigeria where the Digital Switch Over launch has taken place after the pilot testing in Kwara and Kaduna states.

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