NEPC, ZAFAA to create an export path for Nollywood



The Nigerian Export Promotion Council (NEPC) and Zulu African Film Academy and Awards (ZAFAA) are working to promote Nigerian films in the international market.
The Executive Director/CEO of NEPC, Mr.OlusegunAwolowo disclosed this yesterday in Abuja while receiving the representative of ZAFAA, Mr.ChineduOnyekuru along with few Actors, in his office.

Awolowo however noted that for Nigerian movies to meet the requisite standards in the multi-billion dollar global movie industry, with a view to charting export path, there was a need to improve on the quality of the product.
Towards this end, he said the Council will hold a Stakeholders’ Forum in Lagos on April 14, 2014, to discuss the challenges and potentials of the Nollywood industry including issues like distribution channels, content, access to funding, piracy among others.
Responding, Mr.Onyekuru said that ZAFAA desires to collaborate with the NEPC in promoting Nigerian movies through road shows and town hall meetings particularly in London which boast of a huge market given the huge population of Nigerians in Diaspora.

For over 5 years ZAFFA has showcased Nigerian movies in London as well as recognized deserving Nigerian actors and actress who have excelled in the industry – through Awards.
Onyekuru appealed to the Council to sponsor the forthcoming ZAFAA Film Festival and Awards adding that the British Board of Film Classification, Ben TV among others, are already partners of ZAFAA in ensuring a successful outing during the festival.
The movie industry in Nigeria is currently the largest employer after agriculture. Stakeholders and keen watchers of activities in the creative industry believe that if the sector is managed properly it could generate additional 1 million jobs along its value chain. Presently, the industry generates about $590 million annually.

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