To sustain the spirit of celebration and cultural heritage, Goldberg, the premium quality beer which has become a cultural staple for pleasure-seekers for years, today, launched a new golden look that speaks to its respected status in the beer community as a cultural symbol.
With its refined, classy look, the new look was unveiled penultimate Friday during the finale of the brand’s talent hunt show, Ariya Repete, at the Ikeja City Mall, Lagos with the theme, “The Mark of Respect.’’
For years, Goldberg has retained its spot as the regional mainstream brand for South-West Nigeria. Like the traditional talking drum, Goldberg has commanded attention at weddings, birthdays, anniversaries and other parties across the cities in Lagos, Ogun, Oyo, Osun, Ondo as well as Kwara.
From its towering look of effervescence to the lingering bitter-sweet taste, this larger beer from the leading brewer, Nigerian Breweries Plc is brewed for quality enjoyment.
Its panegyric element is synonymous with the Yoruba’s oral tradition which is passed down from one generation to another to preserve history and culture. To bridge the gap between tradition and modernity, Goldberg’s new look appeals to the next generation of consumers who share the values of respect, enterprise and dignity.
It is for this reason that Goldberg earns the title of “Omoluabi’’ which conveys the value of good character, respect, enjoyment, dignity and integrity. Over the years, Goldberg has stayed true to its core value of reverence and quality enjoyment which makes it different from other mainstream beer brands in Nigeria.
The Senior Brand Manager, Goldberg and Life, Maria Shadeko in her remarks noted the distinctive elements of the Goldberg brand that has made it a market leader in the beer industry and how the new look will impact on the consumers.