To boost efficiency, Explicit Communications gets new staff

In a bid to reposition the outfit for greater efficiency, the management of Explicit Communications, an advertising agency, has announced a new set of staff members

A statement by the group on Wednesday in Lagos named Tunde Asekun as director, strategy and business management; Ayokunumi  Kehinde  as  group head, new business development and brand management and Daniel Ibekwe  as a senior executive, concept.

The statement said: “Tunde joined the group after spending some good number of years working at reputable agencies. Worthy of mention is his years at Brooks and Blake where he worked as a consultant and project manager. He earned his stripes on almost all arms of integrated marketing communications. He will be responsible for planning and implementing strategic marketing plans with cross-agency and brand team collaboration to execute clients’ briefs across advertising, events and experiential, media buying and placement and audiovisual production.

“Our new group head, new business development and brand management, Ayokunumi Kehinde, joined Explicit Communications from Dijo Communications where she worked as the head, new business development.

“She has worked across different arms of integrated marketing communications. She will be responsible for new business development, managing client services, strategic integration and planning of all inputs into brand management.

“To further strengthen our creative team, we are pleased to bring on board, Daniel Ibekwe. He is a seasoned copywriter who has worked on alcoholic, non-alcoholic, FMCG, telecom and other interesting accounts. His works have won in LAIF Awards and other marketing industry awards.”

On the new addition to the team, Group Managing Director and Chief Executive Officer of the company, Mr. Tunde Thani said, “It is with great excitement that we welcome the new members of staff into the Explicit family where we thrive on big thinking for our clients. The marketing industry needs passionate and vibrant business development managers who will not only identify innovative ways to add value clients’ businesses but also seek opportunities for agency to deliver on ROI and its bottom-line hence the reason for these new talents.

“Explicit Communications was established in 1996 to deliver marketing communications solutions that transcend the realm of common advertising.  Over the years, the agency has remained vibrant and resolute in delivering top-notch and cutting-edge solutions across advertising, media, experiential, creative and strategy.”

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