Twitter has paused its $7.99/month Blue subscription service, which allowed people to pay for a verification check mark, after users abused it to impersonate brands and famous people.
Twitter earlier launched the service this week in its iPhone app, allowing users to buy a checkmark that had previously been used to show that an account was verified or official.
According to Consumer News and Business Channel, (CNBC), the paid subscription service led to a plethora of pranksters creating imposter accounts on Twitter.
It left the platform even more ripe for misinformation, and many checkmarks were used to impersonate brands with unflattering messages.
That, too, presents a big problem for advertisers, some of which have already paused spending on the platform.
Some users who already paid for the service said their pay for blue checkmark has disappeared from their account.
