The management of Lagos State Signage and Advertising Agency (LASAA) has said it has become necessary to reassure stakeholders in the outdoor advertising industry in Lagos state that they are still in charge of regulating outdoor advertising and signages in the state contrary to the spurious claim of a notable Lagos politician that Loatsad Media regulates and controls the erection of billboards and signages in the state.
Managing Director and Chief Executive Officer (MD/CEO) of LASAA, Prince Adedamola Docemo, in a statement issued by the Agency Sunday, said there is no iota of truth in an interview granted to Arise TV recently by a Former Military Governor of Ondo state and chieftain of the People’s Democratic Party (PDP), Chief Bode George, which claimed that Loatsad Media now regulates and controls the erection of billboards and signages in Lagos.
Prince Docemo explained that Loatsad Media Limited, Owned by Mr Seyi Tinubu is merely one of the companies that has subjected itself to the rigorous process of registration with LASAA alongside over 200 other practitioners too numerous to mention in the outdoor advertising space in the State. This is available in our registry and on our website, www.lasaa.com
He stated that the current relationship with the Outdoor Advertising Agency of Nigeria (OAAN) is a testament to the fairness the agency has demonstrated in it’s regulatory functions. “Our relationship today with OAAN is a manifestation of our commitment to collaboration and professionalism in the last 14 years of our operations. We have indeed achieved so much in this regard “.
He said that since the company is duly qualified to practise in the state , it would be unfair to deny it registration based on the personality of its owner.
The Lagos State Signage and Advertisement Agency was established by the Lagos State Structures for Signage and Advertisement Agency Law in 2006 and the amendment thereafter.