What to consider when buying luxury watches – Whitestone jewellers




Matthew Awotunde started his jewelry business in 2017 by establishing the Whitestone Jewellers brand. The brand specialises in the sales of topnotch luxury watches, diamond settings on original jewelries/watches thus qualifies as an expert in luxury watches and jewelries. As many may not be aware, having gold or diamond is not just for splendour or for ornament but can be a great idea to invest your money.

“When buying jewelries, you need to consider a wide range of things, from verifying your dealer to be sure you’re not getting sold a fake product, making sure you go for products that actually keep your money for investment purposes, I’d say there’s a lot of factors to put into consideration,” he said.

One of the best forms of investments in tough economic times is buying an item that would continue to appreciate and could be sold at a later date for profit. Gold buying business is a good way to make a huge profit , as gold is the most gainful and unchanging, predictable raw material there is.

“Indeed it’s a lucrative business provided you know your way around it. As lucrative as it may sound, It can also be non-profitable if you have no basic background/intelligence about how it works. I have been into the real estate business of what we know as “Building & Selling” in Nigeria and still into that till date but the Jewelry business “luxury watches” especially has taken a step over that currently as it gradually became more acceptable widely worldwide and furthermore, profitable,” Awotunde added.

With their experience in merchandising of gold and diamond and as a top jeweler Whitestone Jewellers said they have customers from all spheres of life with no special categorization.

“We have a wide range of targets as clients. Saying it’s a particular category of people will be wrong! We deal with socialites, general civil servants, celebrities and indeed rich kids with the Love for luxury. It’s quite funny nowadays how normal people with normal jobs got huge interest in putting their money on luxury watch brands such as Audemars Piguet, Rolex, Cartier’s and so on,” he said

He added: “These luxury watches nowadays have become huge investments. You could buy a watch today for £3K as an example, keep the watch for let’s say 6months to a year and after a year you sell it back to us for a whopping £4K, that’s a profit of £1K approx to you. We buy some of our watches back by the way. Dealing with customers has become something we won’t stop improving at. It just varies but mostly, customers are usually understanding and easy to deal with. Trust comes with this whole, once you’re trusted, you might never have to worry about dealing with any customer.”

“Buy from a tested and trusted vendor as it can be difficult to spot a fake jewelry at first sight, a gold plated and solid gold jewelry or watch can look identical but overtime the true identity of the gold plated will show,” he offered her candid advice when it comes to making a choice of jewelry to buy.

Whitestone Jewellers was officially established in 2017 and registered as a limited liability company in Great Britain with an office in Canary Wharf, London, England.

“To spot and purchase a real watch, What I tell people is you need to verify your dealer, go through reviews, and of course, deal with the right one,” he concluded.

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