It can be difficult to articulate the power of style and fashion through words and the very essence of it cannot be determined only by sight and sound. This is because Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes, so says Diana Vreeland. And for The Founder and Chief Executive Officer of Beunique clothing line, Nseobong Akpan, a premium fashion brand in Nigeria being fashionable has nothing to do with body shape and size.
“It’s a popular belief that a fashionable woman is sexy and beautiful but what society accepts and sees as sexy and beautiful is the problem here. You can be any body shape and size and still be super fashionable. A well dressed woman is always sexy,” says Nseobong Akpan,
“Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live,” she added.
Quoting a fashion icon, Miuccia Prada she said, “ What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.”
Drawing a correlation between fashion and beauty in view of our culture and tradition, she gave her candid opinion
“Well, in this country, you’re allowed to be sexy but not too sexy, covered but not too covered. Culture has just made us so extreme and judgmental, making it hard to decide on designs that appeal to everyone,” she said.
“For me, I think fashion is a form of saying who you are without having to introduce yourself. The way you appear matters a lot, it can quickly tell someone who you are and your personality, she added. And she believes that beauty, sexiness can be magnified by appropriate fashion sense. “They all work hand in hand, fashion accentuates these areas in a way that the most fashionable you are brings out the beauty, style and sexiness in you, fashion accentuate them all. For me, less of following trends and knowing what fits the unique me and what I am comfortable in, being stylish in my true self is what defines my sense of style,” she said.
As a business woman, Nseobong Akpan believes her brand has a great potential to grow into an international brand servicing Africa and beyond
“Beunique will evolve into a global fashion brand people love, trust and identify with,” she enthused.
The Akwa Ibom lady runs Beunique full time but has a substantial stake in real estate. She’s an entrepreneur and also a brand influencer with her brand as her major focus.
She also consults for brands, mostly people who run clothing businesses that need guidance on trends and all. She does private styling too and consult for individuals and companies that are fashion inclined.